Placeholder Games
Makers of Campfire and Crime Guys
Buy Campfire here! | Company Website
Placeholder Games is a new game production and publishing company started by Thomas Gonzales. Founded in 2024, I am so proud to serve as the company’s graphic designer. In June of 2025, we published Campfire, a rummy-like game with a twist. Currently, we are working on Crime Guys. More information coming soon!
Branding
For Placeholder Games, I got to start from scratch. I wanted our branding to feel playful, while also emphasizing the diversity of our upcoming gaming library. Our games will range in both genre and audience but one thing will always be consistent; we want our games to make players feel that they always have a place at the table. We hope you’ll save a spot for us on your shelf!
Logo
Campfire
Cards
The Process
When designing for a brand as well established as Strawberry Shortcake, it’s important to take into account what’s been done before. These insights can help create new, original ideas that do not stray too far from the brand identity.